I'm Hasan — founder of Setupline. I partner with founders and DTC operators to build websites, stores, and brand systems that move the metrics that actually matter: revenue, retention, and the freedom to grow without you in every room.
I started Setupline because most agencies sell deliverables. Founders need leverage. There's a difference between a beautiful website and a website that quietly compounds your business while you sleep — and that gap is where I work.
Over the last few years I've shipped digital builds for early-stage brands, e-commerce operators, and personal-brand founders across South Asia, the GCC, and increasingly Australia. The wins look different on the outside, but they share the same DNA: clarity, speed, and systems that don't need me to stay alive.
I'm picky about who I work with. Setupline doesn't take on every brief — we take on the ones where design, story, and conversion actually move the needle. If you've outgrown the freelancer-on-Fiverr stage and you're ready to treat your digital presence like the asset it is, we should talk.
Outside the studio, I'm building toward a personal mission tied to my family — and I believe the best work comes from founders who know exactly why they're grinding. Mine is loud and clear. Ask me about it.
Every page, section, and decision is judged against the one question: does this move pipeline, sales, or retention? If it doesn't, it doesn't ship.
I ship fast, measure, and iterate. A live site earning is worth ten "almost-ready" projects sitting in Figma. We move with urgency or we don't start.
I build so you can run it without me. Documentation, handover, and clean structure are part of the work — not an upsell after launch.
Most founders don't need more design. They need a digital asset that earns while they focus on the parts of the business only they can do.
Tell me what you're building. I'll come back within 24 hours with a clear yes, a clear no, or a better way to think about it.
A short, founder-to-founder conversation. No deck, no pitch — just clarity.